New Tourism Campaign for Liverpool Albert Dock

It’s been a busy few weeks with the InterContinental Masterclasses, finishing off a large tourism campaign for Mid Wales (weather was so good in the summer, we had to postpone the second half of the shoot – might have been accused of misleading people!) and this big shoot for Liverpool Albert Dock.

Entitled ‘Magic in the Air’ the campaign was devised and art directed by Brigid Benson with the brief ‘to show Liverpool and the Albert Dock in a new light.’ Her concept was beautifully simple, yet inspired: light the dock from the inside.

Now, the Albert Dock is a BIG place – the largest group of Grade 1 listed buildings in the UK. It is beautifully illuminated at night from the outside, but the inner quay with all the bars, restaurants, galleries and museums is dark. Our task was to illuminate the inside to a level where it glowed like a football stadium at night creating the desire for those on the outside to find out about all the excitement on the inside.

Many recce’s, meetings, negotiations, permissions, help from volunteers and crew, setting up 55kW of flood lighting and 700m of festoon lighting later our shoot week arrived. So did the rain!

Now, the Albert Dock and Liverpool Waterfront is a very well known location and an iconic image of the city. It is usually shot from across the River Mersey in Birkenhead (admittedly a shot I have done previously too) but the brief this time was to come up with something new and exciting. Brigid and I crawled across rooftops all over the city looking at various vantage points and we decided on three separate viewpoints to shoot by day and by night.

First up we shot across Salthouse Dock towards Albert Dock with the River Mersey and the Wirral peninsula behind. The daytime shot was ‘animated’ with help from all the staff and volunteers at the Liverpool Watersports Centre who came down to sail boats around and around Salthouse Dock for us.

…and the same view by night with the electric meters going wild on the inner quay!

The second shot incorporated more of the iconic waterfront: The port of Liverpool Building, one of the ‘three graces’ that form the centrepiece of the waterfront (we were shooting from the Liver Building so that’s not in shot!!), the new Museum of Liverpool and the Echo Arena and BT Convention Centre in the background.

and last but not least… ‘The Flagship’ – Brigid’s mad idea was to bring the flagship ZEBU into the middle of the Albert Dock and light it with festoon lighting all around and up and down the masts. Big thanks to all the volunteers and crew and especially the ‘top men’ who scaled the heights to make the vision a reality. Charlie the skipper had to come down from Whitehaven to manoeuvre the ship into position and then did an amazing job trying to hold it there still enough for us to do the shot. Usually in a week of bad weather I’m happy as long as it’s windy. On this occasion of course we weren’t allowed any wind either – needed to hold the ship steady for as long as possible and hopefully get the reflections too. All worked out in the end, but there were a few nervous moments for the client (I remained calm and confident all along – honest!!)

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3 Comments on “New Tourism Campaign for Liverpool Albert Dock

  1. hi Craig ! stunning pictures as always ! Wonderful team work with great results, I love it. Sorry to comment here but comments are not allowed on the other blog you have 😦 Hope you are ready for the DUS classes 😉

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